Lead management is an important business process that combines tools with techniques to enable effective leads generation, management and tracking of new sales opportunities.
Lead management is the backbone of a successful sales operation. Without effective leads, there's no need for a CRM or even a sales team in the first place. This concept covers the first step in the sales cycle to create qualified opportunities, and ultimately, satisfied customers.
It is a web-based Sales Lead Management and simple Customer Relationship Management (CRM) application, designed to be flexible, yet easy to use - so it will work your way
The lead management system includes the following steps: